Zeitgeber & Meme

Zeitgeber: a cue given by the environment to reset the internal body clock.
Meme: an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means.

Monday 14 December 2009

Z&M hearts Fantastic Man’s recommendations




We read a lot of fashion magazines, and rare are the occasions where we’re totally astonished by a feature or a section. By photographs and graphic design. Yes. By the «10 hottest trends of the season». Not really. But then comes the magazine that makes you wrong. We just got our hands on the latest issue of Fantastic Man and we’re astounded by the overall quality of the publication. Not only the photographs, the design and the layouts are remarkable, but the writing is witty, clever and sharp. Our favourite section? The Recommendations for this season. The autumn-winter 09 issue recommends Shooting Gloves, a Personal Assistant, Absence, K-Y JELLY and the use of the word «LIKE», etc. All recommendations are made by personalities, from a fashion correspondent to a professor of linguistics. Here at Z&M, we’re thinking about applying all the recommendations to our lives and wait for enlightenment. In the mean time, follow Fantastic Man’s daily recommendation on the magazine’s website.




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